How to Create an Effective Welcome Email Campaign for Your Online Community The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined.
How many of those welcome emails can you remember now?
I couldn’t tell you about the content in a single welcome email I’ve ever received. Most people can’t. Why? There are two reasons. The first is that writing an effective welcome email is incredibly difficult. It’s daunting. You have to make the newbie feel welcome, informed, and provide actionable next steps. It also needs to be brief enough that people will ...