Associations need to follow their lead and develop online community committees or boards. These volunteer leaders would take an active role, becoming champions of the platform, maintaining an active presence both in the community and at face-to-face events where they encourage members who aren't yet involved in the community. They could have a hand in both content for the online community and cross-pollinating community content across other communication vehicles, both inside and outside the association.
CEO Participation
Another important takeaway from the report is how executive participation affects the success of online communities. In 58 percent of the ...