If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”
This is a difficult question to answer, because it depends on a lot of different factors – but measuring community engagement is vital.
Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where we stand so that we can celebrate our results, or work on ways to get more community members engaging.
That’s why we’re introducing the Engagement Benchmark Score, now live in the admin experience for every Higher Logic customer community site. With the tool, community admins can enter the community dashboard and review how their community engagement stands, receiving a letter grade.
The Engagement Benchmark Score is a tool for you to understand engagement through data – while providing you with a roadmap for future success.
If the score isn’t where you want it to be, we provide tips for every letter grade on how you can level up your community engagement strategy.