Hi George,
Consumers and non-governmental organizations are asking brands and retailers to produce and sell "safer" and more "sustainable" products. Chemical regulations at the federal, state and local level also require transparency through reporting and other measures. These regulatory programs exist globally, which adds an additional layer of complexity for retailers operating in multiple markets.
To respond to this market demand, retailers are adopting product curation programs that translate consumer concerns about chemicals into product specifications for producers, who then work to avoid problematic chemicals and communicate new formulation requirements to their own supply chain. #Management
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John Chen
Vice President, Marketing Operations & User Strategy
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